A self-promotional project for the new GSK unit @ Grey Singapore executed in 2014. Luis Fabra is the designer
I collaborated with to create the world's first multinational typeface made up of flags. Watch the following case:
I collaborated with to create the world's first multinational typeface made up of flags. Watch the following case:
The multinational typeface case video runs 2 minutes. And yes: that's me doing the talking...
We made this very special calendar for the Kraft Foods coffee category management. It was used as a VIP gift and DM piece. It worked - but took a lot of testing. Important: it is not just about the technique. The content is all about secret knowledge not everyone might have about coffee. And each page is nicely designed. This calendar won many awards. If you like, watch the following case video.
2010. As CCO of JWT Germany.
2010. As CCO of JWT Germany.
The case video for the calendar - running 90 seconds only.
Handcrafted by our Art Director Nasheet Shadani at Grey Singapore, these visuals are all about creativity.
We found the quotes by Jobs, Picasso and Van Gogh and turned them into portraits. The whole point being: every talent start with trying and with pushing themselves. A nice platform to advertise an art college.
We found the quotes by Jobs, Picasso and Van Gogh and turned them into portraits. The whole point being: every talent start with trying and with pushing themselves. A nice platform to advertise an art college.
A nice testmarket project for Kimberly-Clark and their toilet paper brand Hakle. It builds on a simple insight.
We collaborated with a fashion designer to make these bags. Whilst a local success and press story, it sadly was not rolled out on a bigger scale. Watch the case video for the whole story.
2010. As CCO of JWT Germany.
We collaborated with a fashion designer to make these bags. Whilst a local success and press story, it sadly was not rolled out on a bigger scale. Watch the case video for the whole story.
2010. As CCO of JWT Germany.
The Hakle case video - running a bit over a minute.
This is a great piece of thinking and crafting done by Leo Borges and Rafael Rizuto - designer and art director in my team in Dubai. It’s for a do it yourself gallery and art space: JamJar Dubai. Going there helps you lose your fear of the blank canvas. We pushed very hard to make this happen. And it was worth it…
2009. As ECD of Memac Ogilvy Dubai.
2009. As ECD of Memac Ogilvy Dubai.
This is the fun and short video for the JamJar case.
Of course: A tailor for bespoke business suits should not have staple business cards. So we made bespoke cards out of the left over garments from the shop. Made them happy and juries as well.
2009. As ECD of Memac Ogilvy Dubai.
2009. As ECD of Memac Ogilvy Dubai.
This is a collaboration between JWT Germany and the experiential agency Ce+CO. We turned a standard VIP lounge at the famous FC St. Pauli football club into a workshop and used it with clients and prospects. The whole case is quite interesting: it picks up on the unique anti-establishment attitude of the club's fans. We crowdsourced headlines for banners and then made them in our lounge. This whole enterprise has made it into the collection of the best German football lounges and event spaces, and is receiving good press. Also watch the following video.
2011-2012. As CCO of JWT Germany.
2011-2012. As CCO of JWT Germany.
The video all about the design of the event space.
